The Florida Golf Alliance is the chief marketing organization for Florida Golf Tourism. Our goals and objectives have not changed - we reach avid golfers in target markets while they are in the right frame of mind of planning a golf-specific vacation. In today's high-tech world, people have more channels and more devices competing for their attention than ever before. From traditional print, television and electronic media to the expansive reach of the internet, social media, e-mails and biogs, consumers are overloaded with options.
Today, customers are constantly surrounded by advertising whether they pay attention to it or not. It's not about simply interrupting people. It's about engaging them in the places and times they're actually paying attention and delivering a compelling message that creates an impact. That is exactly why the Florida Golf Alliance works for Florida's leading Destinations, Resorts and Communities. As the state's lead agency in promoting golf tourism, the Florida Sports Foundation will have a prominent presence in all of the touch points of the Florida Golf Alliance.